Brand Identity, Brand Personality & Marketing Materials

Brand Identity, Copywriting & Apparel Design

Logo Design & Product Skinning

Brand Identity & Packaging

Brand Identity & Signage

Brand Identity - Logo Creation

In Italian, "Pentimento" refers to a very specific painting style in which an alteration in a painting is evidenced by traces of the artist's previous work. 

Pentimento Furnishings translates this idea into the refurbishing of vintage furniture from estate sales while still celebrating the history of each one-of-a-kind piece.

The logo, featuring a hand-drawn sketch from Pentimento's owner and lead designer, showcases a traditional armchair in both the "before" and "after" stages of the Pentimento process.

Brand Identity Design & Social Assets

Logo Design

Located in Virginia, Charlottesville Roofing + Siding is the area's premier full-service roofing and siding contractor with over 15 years of experience in the business.

I strove to give CR+S a logo that would stand alone in a market flooded with roof peaks and chimneys.

This simple hammer and nail motif speaks to both their quality service and the nostalgic heritage of the craft.

Logo Design & Brand Identity, Website Design, Photoshoot & Video Creative Direction in collaboration with Apogee Media

Face Fear Fitness (F3) is a workout challenge curated by fitness enthusiast and Season I winner the Fit or Flop web series, Rachel Vaziralli.

Brand Identity - Logo Illustration

The Eco Craft Zone is dedicated to providing "earth-friendly fun" for kids with 100% non-toxic, recycled, and renewable creative crafts and activities.

ECZ was looking for a friendly little dude to be the face of their brand, so in came this recycling-loving panda who happily lives on all of their environmentally-friendly materials. I wanted to preserved the hand-drawn feel of his details to celebrate the raw, unfinished nature of what the kids would be creating.

At the bottom are some initial sketches of some of his friends who didn't make the cut.

A collection of various logo designs.

A collection of print, apparel design, and other creative ramblings.

Brand Identity & Marketing Materials